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Welcome to the Fair für morgen blog
What's coming over the next weeks and months — copy and thinking about marketing in the agriculture sector. And who it's written for.
Glad you're here. This blog is a placeholder — the first real posts will follow shortly.
What this is going to be about
The plan: short, focused pieces about marketing in the agriculture sector. What works on a landing page for biostimulant manufacturers? When is a newsletter information, when is it noise? Which sentences win over a farmer — and which get skimmed past?
I'm not going to write about marketing in general. There's already too much content on funnels, CTAs and click-through rates that pretends the same rules apply across every sector. This is specifically about the green sector, because the mechanics there are different.
Who this is for
If you work at a manufacturer, distributor or advisory firm in the agriculture sector and you're responsible for making sure your copy actually lands — this is for you.