About

Hi, I'm Lisa. Copywriter, agricultural scientist and someone who learned how much it matters to be understood.

I'm a 90s horse girl who hit the ground running in rubber boots and a riding helmet. Always with the horses, always in the stable, straw in my hair and the smell of horses in the air — growing up in a small village in Hesse.

For my agricultural sciences degree, life pulled me to Rostock on the Baltic coast. The vastness, the sea and so many good memories will always have a Northern "Moin" echoing in my heart.

Then I worked as an organic inspector and sat at more than 1,500 kitchen tables with farmers. That's where you learn what real communication means: listen, understand what farm life actually looks like, and only promise what you can deliver.

I've travelled through 26 countries in a van and gathered a lot of impressions and perspectives. The beautiful, wild east of Europe in particular touched me and never quite let go.

After my travels, life took me to beautiful, idyllic Bavaria. I worked there as a consultant and marketer for biostimulants. That's where I learned how hard it is to explain products that are technically complex and have to be understood in five minutes.

After my time in the south I was pulled back east — Dresden was the next base. So I've actually lived in every corner of Germany. I speak the language and know the regional realities and differences of agriculture on the ground.

Today I write for manufacturers in the agriculture industry. For the ones whose products need explaining and whose customers calculate, compare and ask follow-up questions. Copy that meets people where they are, instead of processing them.

My desk is in Cyprus these days. This is where the things take shape that later end up on your landing page, in your newsletter or on your industry blog.

I'm happiest when someone says after reading:

Copy has to be honest, clear, and a little more human than the rest — even with AI's fingers in the mix.

If that resonates, I'd love to hear from you.

— Lisa