About

Hi, I'm Lisa. Copywriter, agricultural and social scientist, and someone who learned how much it matters to be understood.

It all started with the social sciences. People often ask me: "Oh, so you're good with children?" No. With data. It's about understanding why people decide the way they decide.

I've always had a soft spot for agriculture. Growing up as a horse girl in a village, there were plenty of points of contact anyway. So I rolled up my sleeves and added a second degree.

After that I worked as an organic inspector and spent those years at more than 1,500 kitchen tables, in cars, out on field and barn inspections with farmers. That's where you learn what real communication means: listen, understand what farm life actually looks like, and only promise what you can deliver.

Later I worked as a biostimulant consultant. That's where I learned how hard it is to explain products that are technically complex and have to be understood in five minutes.

Today I write for manufacturers in the agriculture industry. For the ones whose products need explaining and whose customers calculate, compare and ask follow-up questions.

I've travelled through 26 countries in a van and gathered a lot of impressions and perspectives. The beautiful, wild east of Europe in particular touched me and never quite let go.

My desk is in Cyprus these days.

This is where the things take shape that later end up on your landing page, in your newsletter or on your industry blog.

I'm happiest when someone says after reading:

Copy has to be honest, clear, and a little more personal than the rest (especially when AI has its fingers in the mix).

If that resonates, I'd love to hear from you.

— Lisa