Agriculture Brand Strategist
I develop strategy and copy for agriculture and green brands with products that need explaining.
Technically grounded, plain-spoken and close to the field.
We work out where your communication is losing reach right now and what the next right step is.
Technically strong isn't enough
Farmers compare, run the numbers and ask questions. They want to understand what a product delivers on the farm, why it matters, and whether they can trust the supplier.
But in many companies, communication is spread across product management, sales, marketing and external agencies. Everyone knows a part of it. A clear line is missing.
Copy is technically correct but stays interchangeable. Communication has to be tailored to each company just as individually as the feed ration on the farm. Important arguments get lost. Channels tell different stories.
More content doesn't solve the problem. Broadcasting wide isn't the same as sowing well.
I start earlier: with audience, positioning and message. Understanding first, then the copy.
A clear roadmap, and communication with a purpose.
I speak agriculture.
I'm an agricultural and social scientist and have had more than 1,500 conversations with farmers, at the table, in the office and out on the field. I worked in organic inspection, advised on biostimulants and regenerative agriculture, and worked in agricultural marketing myself.
Today I combine that hands-on knowledge with market research, strategy and copywriting. Which means: I don't have to learn your industry first. I can place technical connections in context, identify how decisions really get made, and build communication from that which sounds like it comes from practice, not from the ad department.
So your message doesn't stall on the headland
We review your existing communication: which messages land? Where is the proof missing? Where do you speak from the company's point of view instead of your customers'?
You get a solid diagnosis, clear priorities and concrete next steps. Depending on the question, I extend the audit with interviews, surveys or data analysis.
Audience knowledge becomes a line that makes decisions easier: positioning, core messages, argumentation, tone of voice and the role of each channel.
So marketing, sales and external partners know not just what to say, but why.
I turn the strategy into landing pages, websites, industry articles, newsletters, advertorials and campaigns. Where AI makes sense in the process, I build the right workflows, briefings and quality checks with your team.
No generic copy. No AI for the sake of AI. Communication that is technically sound, fits the brand and works in everyday practice.
Clients
Voices
"Lisa rebuilt our newsletters, landing pages and product copy from the ground up — and hit our voice exactly. The newsletters are technically strong, informative, and have performed measurably: our Easter campaign lifted our daily revenue from €1,000 to €9,000."
"What we value most is that we don't have to think about copy anymore. Lisa is professional, creative, and extremely reliable."
"Lisa supported us with audience research and trade-press articles. Her work was excellent and helped us communicate our messages clearly and effectively."
"What convinced us most was her grasp of our material in the microbial-preparations space. We'd happily have her write all of our copy."
"Lisa wrote the copy for our silage brochure and ads on feed, fertility, and longevity. Through her work we were able to communicate our content clearly, plainly, and persuasively."
"Her professionalism, efficiency, and instinct for what we needed were central to the success of these projects."
"With Lisa Marie we launched the Lithos Crop Protect blog properly and now offer our visitors high-quality content that earns its keep."
"Working with her is genuinely pleasant, pragmatic, and reliable. We especially appreciate the clear structure and technical quality of the content — and we recommend Lisa without reservation."
"Lisa took our brief and ran with it professionally — producing high-quality, scientifically grounded copy. We particularly value her ability to translate highly technical content into language that farmers and wholesalers can follow."
"She is easy to work with, flexible, and reliable."
"Both articles turned out really well! The unwieldy topics are nicely structured, genuinely understandable, and explained with great flow. The FAQ list — handy for AI use — is a real plus too!"
Contact
Or just send me a good old-fashioned email.
Reply usually within 1–2 working days.
