Landing pages
Specialist copy that doesn't just explain — it helps readers place what they're seeing.
Copywriting for agriculture and the green sector
Understood copy sells.
Copywriting for agriculture – technically sound, clearly written, close to the field.
About
Hi, I'm Lisa Marie Fitkau.
Agricultural scientist and copywriter for the green sector.
My background: a degree in agricultural sciences, organic-farming inspection, biostimulant advisory work.
Over 1,500 conversations with farmers — at the kitchen table, in the office, out in the field.
Today I do B2B copywriting for manufacturers whose products need explaining. As a copywriter for agriculture, I know the language their customers speak — technical, not promotional.
What I solve
Farmers compare, run the numbers, push back. And they spot it fast when copy doesn't deliver what it promises.
I translate technical substance into copy that lands.
On equal footing. With the right values. No marketing fluff.
What I deliver
Copywriting services for agriculture brands
Ads, VSLs and advertorials
Ads that don't read like ads.
Industry blog posts
Found. Read. Understood.
Newsletters
Worth opening. Not noise.
Funnels
Clear paths to a decision.
New
Putting AI to work in marketing
For teams that want to use AI without ending up with generic copy.
Tell me moreClients
Manufacturers, distributors and consultants in agriculture.
Voices
What clients say.
9× daily revenue
Easter campaign, Samerberger Heustadl
"Lisa rebuilt our newsletters, landing pages and product copy from the ground up — and hit our voice exactly. The newsletters are technically strong, informative, and have performed measurably: our Easter campaign lifted our daily revenue from €1,000 to €9,000."
"What we value most is that we don't have to think about copy anymore. Lisa is professional, creative, and extremely reliable."
"Lisa supported us with audience research and trade-press articles. Her work was excellent and helped us communicate our messages clearly and effectively."
"What convinced us most was her grasp of our material in the microbial-preparations space. We'd happily have her write all of our copy."
"Lisa wrote the copy for our silage brochure and ads on feed, fertility, and longevity. Through her work we were able to communicate our content clearly, plainly, and persuasively."
"Her professionalism, efficiency, and instinct for what we needed were central to the success of these projects."
"With Lisa Marie we launched the Lithos Crop Protect blog properly and now offer our visitors high-quality content that earns its keep."
"Working with her is genuinely pleasant, pragmatic, and reliable. We especially appreciate the clear structure and technical quality of the content — and we recommend Lisa without reservation."
"Lisa took our brief and ran with it professionally — producing high-quality, scientifically grounded copy. We particularly value her ability to translate highly technical content into language that farmers and wholesalers can follow."
"She is easy to work with, flexible, and reliable."
"Both articles turned out really well! The unwieldy topics are nicely structured, genuinely understandable, and explained with great flow. The FAQ list — handy for AI use — is a real plus too!"
Contact
Here's how it works:
- Drop me a short note about what's currently on your plate.
- We talk for 30 minutes — free, no strings attached.
- You get an honest read on the situation, and a proposal if it makes sense for both of us.
An email is all it takes.
Reply usually within 1–2 working days.